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Still, while viewership of all Madden competitions is rising Private

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Still, while viewership of all Madden competitions is rising, it sits well behind other esports games that Madden nfl 20 coins are popular. Fortnite game developer Epic Games said in August the Fortnite World Cup Finals peaked at 2.3 million viewers across YouTube and Twitch. Meanwhile, the DOTA 2 racked in 1.9 million concurrent audiences for its The International 2019 team contest last summer. Grand prize payouts for Fortnite and DOTA 2's highest championships also topped out at $3 million and $15.6 million, respectively.

"In terms of viewership, many conventional sports esports are a fraction of what titles like League of Legends and Counter-Strike get," said Will Partin, director of research at Power Play, a video game and esports consulting bureau. "But it's important to comprehend that Madden is carefully integrated into the broader NFL ecosystem. Major sports leagues look at esports not necessarily as standalone money-making entities, but initiatives for deepening fans' connection to football, basketball, etc.."

The NFL has become instrumental in the growth of this Madden esports league. In addition to offering financial aid, the NFL also functions as an adviser to the game developer helping forge marketing partnerships to develop revenue.This year, Snickers served as the official presenting sponsor of the Madden 20 Club Championship. Pizza Hut, the official pizza sponsor of the NFL became EA's official stadium rights holder. All revenue is divided between individual groups, both associations and, on occasion, based on EA.

"Esports is a hot topic at this time, but keep in mind the magnitude of the whole esports sector is significantly less than the value of the least precious NFL franchise," said Patin. In contrast, the esports industry is expected to exceed a $1 billion valuation for the very first time this year, based on gaming industry researcher Newzoo. "It's that type of support from the NFL that has enabled the Madden League to get blue-chip patrons like Starbucks and Snickers," he added. "The chances for cross-marketing are also significant. Again, it's important to buy mut coins madden 20 see the Madden league for a product within the broader NFL ecosystem"