Choosing the right Display advertising platform
Henry Ford, the founder of Ford Motor Company said “Stopping advertising to save money is like stopping your watch to save your time.” This statement even today defines the importance of advertising or I should say that it has become even more important in today’s age. As the era has changed so has the advertising and today in the digital era we have digital and display advertising platform leading the advertising industry.
Understanding what is display advertising?
Display advertising is a method of attracting and encouraging the target audience of your website, social media platform, or other digital platforms to take a particular action. These advertisements are often made up of image, text-based, or video ads that encourage the user to click-through to a landing page and take action like making a purchase.
Many display advertising and online advertising campaigns are charged on a cost-per-click (CPC) basis. That is to say, every time the user on a search engine clicks on your advertisement, you’ll get charged an amount on the basis of your overall bidding strategy. They can also be utilized for retargeting campaigns. A retargeting campaign is a place where ads are served to users who have already visited a specific website. The ultimate goal is to target them again and encourage them to return to the website to take the same action again or an action that is at the next stage of the sales funnel.
Display advertising is at boom and is having a long lasting effect on the audience. It is an effective method for attracting and influencing an audience. When coupled with other marketing initiatives, it can even boost the performance of those activities. Like every paid marketing method, even display ads majorly depend upon getting the targeting right.
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